Partnership between NLG innovator and proprietary data analytics company fuels acquisition; combines the power and integration of data, video, player tracking, and NLG to serve the sports industry from performance to media, sports books, and e-commerce.
MORRISTOWN, N.J. and SEATTLE, W.A. Nov. 30, 2021 /PRNewswire/ — Arria NLG, a leading provider of Natural Language Generation (NLG) technology, today announced it has acquired Boost Sport AI, whose proprietary technology uses data analytics and computer vision to automate sport performance and power digital storytelling across media, betting, and e-commerce.
Boost helps brands to create highly personalized digital content at scale, distributing live, contextual insights across major digital media channels. The platform complements Arria’s existing NLG technology and expands its product offerings into the sports media and content industry.
In May 2021, the two companies formed a strategic alliance artificial intelligence (AI) platform that empowered content creators to build and deploy data-driven sports stories. Following successful programs with multiple media companies, Arria extended an offer to purchase Boost to accelerate growth across these and other commercial verticals.