AnalyticsWeek published an article based on an interview with Arria CEO, Sharon Daniels.
The article states: The quest to deliver Business Intelligence (BI) to the enterprise is about more than reporting, analytics, and the proverbial insight these capabilities yield. At its core, BI represents the most granular means of making data-driven technologies pay off, literally, in a way that’s meaningful to almost any business user.
When this functionality is augmented with Natural Language Generation (NLG), it becomes something altogether more: a universal language for understanding the depths of data’s significance to business goals. ...
READ THE ENTIRE ARTICLE HERE > AnalyticsWeek